The shared card
One card. One neighbourhood. Sixteen local businesses.
We print a 9 × 12 in postcard for a single neighbourhood and mail it to every home on the route. You buy one of sixteen slots on it — design, printing and postage included — from $249.
- 9 × 12 in card
- 16 ad slots
- One business per category
- USPS EDDM
The product, in numbers
A direct mail campaign, split sixteen ways
- 9 × 12 in
- Trim size, both sides printed
- 16
- Ad slots per card
- $249
- Entry price, all-in
- 52k+
- Homes across planned editions
How it works
Why a shared card beats your own mailer
A solo mailer to five thousand homes runs into thousands of dollars before anyone has designed anything. Sharing the card splits the fixed cost sixteen ways. That is the entire trick.
We pick a neighbourhood, not a list
USPS Every Door Direct Mail sells carrier routes. The card goes to every deliverable address on the routes in the drop — nobody rented, nobody skipped.
Sixteen slots, one per category
One plumber, one dentist, one roofer per card. Your closest competitor cannot buy the slot beside yours, because there is no slot beside yours.
We design the ad
Send a logo, an offer and a photo. We lay it out, you approve a proof, and nothing goes to the printer until you have seen it.
The card carries its own tracking
A QR code with a source tag and an offer that has to be mentioned. Those are the two things that produce a countable response, and we report what came in.
The rate card
Buy a size, not a slot
Drawn to scale — this is genuinely how much of the card each size is.
The full side is the back of the card only, one per issue. The front carries the postal indicia and address block the Postal Service requires, so it is never for sale. A sold back keeps a slim Spotlight credit along its bottom edge.
Editions
Where the cards go
One card per neighbourhood, opened where enough local businesses want one. Alamo Heights is first.
Alamo Heights Spotlight
Selling slotsThe first card. The '09 — three small cities inside San Antonio with one shared main street and the highest household incomes in the county.
- Delivered to
- Alamo Heights, Terrell Hills and Olmos Park
- Homes
- ~5,000 homes
- ZIP codes
- 78209 · 78212
Visit Alamo Heights SpotlightCurrent issue: September 2026Stone Oak Spotlight
PlannedNext in line once Card 1 is full. Master-planned, dense, and almost entirely served by businesses along one corridor.
- Delivered to
- Stone Oak
- Homes
- ~15,000 homes
- ZIP codes
- 78258
Shavano Park Spotlight
PlannedThree incorporated pockets north of the loop that share trades, schools and a grocery run.
- Delivered to
- Shavano Park, Hollywood Park and Hill Country Village
- Homes
- ~14,500 homes
- ZIP codes
- 78231 · 78232
Alamo Ranch Spotlight
PlannedThe largest rooftop count on the list, and the fastest-growing. Young families, new houses, everything still to buy.
- Delivered to
- Alamo Ranch
- Homes
- ~18,000 homes
- ZIP codes
- 78253
FAQ
Questions businesses actually ask
What am I actually buying?
Space on a 9 × 12 inch card that goes to every home on a set of USPS carrier routes in one neighbourhood. Your ad is one of sixteen slots on it. The price covers design, printing and postage — there is nothing else to pay.
Why share a card instead of mailing my own?
Cost. A solo mailer to five thousand homes runs into thousands of dollars in printing and postage before anyone has designed anything. Sharing the card splits that fixed cost sixteen ways, which is the only reason a business-card slot can cost $249.
Will my competitor be on the same card?
No. One business per category per card. One plumber, one dentist, one roofer. Once your category is taken for an issue it is taken, which is also why categories sell before the card fills.
Do I have to design the ad?
No. Send a logo, an offer and a photo and we lay it out. You approve a proof before anything goes to the printer. If you already have artwork, we will take it at the size on the rate card.
How is the mailing list built?
It is not a list. USPS Every Door Direct Mail buys carrier routes, so the card goes to every deliverable address on the routes in the drop — no names rented from a database, nobody skipped.
Is there a contract?
No contract, no setup fee, no minimum number of mailings. You buy one card at a time. Most businesses that stay do it because the card worked, not because they were locked in.
How do I know it worked?
Every card carries a QR code with a source tag on it, and every ad can carry an offer that has to be mentioned or shown. Those are the two things that produce a countable response, and we tell you what came in.
My neighbourhood isn't listed. Can I still advertise?
Tell us where you are. Editions open where there is enough demand from businesses to fill a card — an interested advertiser in a neighbourhood that isn't printing yet is exactly the signal that decides which one is next.
Want your category on the next card?
One business per category, 14 slots for sale, from $249 a card — design, printing and postage included.