Neighbourhood mail, split sixteen ways.

Spotlight Editions is a San Antonio direct mail company. We print one 9 × 12 in card per neighbourhood, put up to sixteen local businesses on it, and mail it to every home on the USPS carrier routes that cover that neighbourhood.

The reason it's shared rather than a single-business mailer is money. A postcard from one company costs that company the whole drop — printing and postage, before anybody has designed anything. Sixteen businesses splitting the same card each pay a fraction, which is how a slot starts at $249 instead of several thousand.

The reason there's only one of each category is simpler: nobody wants to buy the slot next to their closest competitor. One plumber, one dentist, one roofer. That rule is also what limits how many businesses fit on a card, and it's why categories sell before the card fills.

Why editions, and not one big card

A plumber in Alamo Heights is no use to somebody in 78253. Each edition is its own card, its own routes and its own businesses — nothing is syndicated between them, and nobody pays to reach a neighbourhood they can't serve.

New editions open where there's enough demand from local businesses to fill a card. That's a real constraint, not a soft launch schedule: a card that goes out half-empty looks like what it is.

What we do ourselves

Design, layout, print management and the mailing. You send a logo, an offer and a photo; we build the ad, you approve a proof, and the card goes to the printer. There's no design fee and no setup fee, because the ad only exists to make the card work.

Who's behind it

It's a small local operation, not a franchise of a national mailer company. You get the person who designs your ad on the phone, and the number printed on the card is answered by the same person.